Cam Marston

High retention workplaces have become more and more rare as our world attempts to reenergize itself.

Both job turnover and demand for workers is at historic and shocking levels. Businesses’ inability to find and keep workers, no matter the pay, perks, or seniority, is real.

A few innovative actions by forward-looking companies can result in immediate improvements in recruiting and retention. Trusted leaders are familiar with the trends shaping the workforce, from life stages to generational characteristics to current events. Today’s employee marketplace wants to know your plans to address the latest hot topics including mental health, remote workplaces, flexible hours, workplace safety, and diversity and inclusion. They also need motivation and a clear path for their growth and development.

In this timely and engaging presentation, you will learn:

 Trends that shape what an employee expects and needs to flourish that you must be ready to address

 How to show your company’s personal side publicly

 Steps to becoming a motivator for your teams

 How to design plans for your employees’ first days on the job and for longer-term growth

 How to form the groundwork for a strong workplace culture that is attractive to recruits of all generations and in which current employees thrive and never want to leave

Our world today is loud, cluttered, and busy. Every day countless attempts are made to attract our attention and distract us from our goals. There’s an ample supply of inspirational and motivational quotes and stories on leading through the noise out there today, but it is mostly void of actionable content. It lacks the simple to-dos of effective, day-to-day, leadership. The blocking and tackling. The fundamentals. Whether your current challenges are engaging a remote workforce, the physical and mental health and safety of your employees, diversity and inclusion expectations, supply chain issues, or high turnover (just to name a few), you won’t succeed unless you have already established core leadership skills.

The belief that leadership must be different today due to the unique and extraordinary times is false.

The environment may be different. The events shaping today’s workplace may be VERY different. But the core principles of leadership remain unchanged.

Through 20+ years of developing highly customized presentations by studying the ins and outs of organizations of all sizes, combined with interviews of hundreds of business and workplace leaders via his FM radio show and podcast What’s Working with Cam Marston, Cam will spotlight the essentials of leadership that can be lost in today’s world of distractions. They’re the messages he’s heard repeated – sometimes subtly, sometimes boldly – in his interviews and partnerships with the most effective leaders he’s found.

This presentation will return leaders to the fundamentals of leadership. They will learn:

 How workplace culture is intentionally created and must be carefully stewarded in order to last

 Communication remains the root of nearly all workplace challenges and how to understand what your colleagues need from you in your interactions

 That preventing teamwork challenges BEFORE they happen is a much better solution than fixing teamwork problems after they have gotten out of control

 Self-Awareness is key to gaining influence

 Predictions for workplace change and how to get ahead of the changes

Extraordinary turnover. Mental health awareness and challenges. Diversity and inclusion priorities.

Supply chain nightmares. Vaccine controversy. Political divisions. Trembling stock market. Inflation forecasts. Partridge in a pear tree. Goodness.

The trends shaping today’s workplace and marketplace are, each on their own, worthy of a headline in a news cycle. But in today’s upheaval, they’re happening simultaneously. Which of the trends making current headlines will impact the workplace and marketplace most? Which ones do employers, managers, sales leaders, and human resources executives need to keep an eye on? Cam Marston has opinions on that…

In 2018, Cam began an old-school, interview-style, terrestrial radio show called “What’s Working with Cam Marston.” His goal? To interview professionals from a spectrum of industries across the country who will help his listeners better understand the trends shaping their workplace, the workforce, and the marketplace. Today, over 200 episodes later (and also available as a podcast), Cam shares the most relevant trends that he has uncovered in customized presentations designed to arm each audience with the skills and information needed to get ahead in their industry.

This presentation delivers thought-provoking content curated for your specific industry. Cam cites best practices gained from his continuously growing body of interviews, as well as from proprietary research, to equip each audience with a list of the most important trends, their potential impact, and guidelines on how to address them.

For the first time in history, five distinct generations — Matures, Boomers, Xers, Millennials and GenZ—may be employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world.

Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.

In this engaging presentation, Cam Marston teaches how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other but do so with extraordinary success. This program provides the generational insight, concrete examples, and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.

As you will learn, the only common ground is the intensity with which each generation holds fast to its value systems. Understanding and respecting those generational biases are critical to bringing out the best in every employee.

We hear it all the time: “Our people are our greatest asset.” But good talent is hard to find and even harder to keep. How do you build your people assets? What do today’s employees want? In today’s multigenerational workforce, Millennials want meaning and freedom, Generation X wants openness and flexibility, Boomers want recognition and authority. Matures like rules and respect. What about the Gen Z, the generation following the Millennials? Each generation has something to offer so every business needs to offer something to each generation.

Retaining employees is far more cost-effective than recruiting and training new ones. This presentation profiles each generation of employee – what will get them on the clock and what will keep them ticking.

Cam Marston will help you adapt your recruiting and retention program to suit the ambitions and goals of each generation, choose from the best that each has to offer and realize the full return on investment in your workforce.

Recruiting, training, experience, and institutional memory make your employees your most valuable assets. Effective multi-generational hiring and retention efforts will help ensure that those assets keep working for you and not for someone else.

The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.”

In this presentation, Cam Marston shows you how to create a fast and genuine connection with new customers, sell to your customer’s expectations, build trust between generations, and avoid communication pitfalls.

Throughout the presentation, you will learn how companies are effectively engaging generational marketing techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences.

Not only is Cam Marston a powerful speaker but he is also an exceptional Master of Ceremonies. A meeting planner’s dream, Cam’s emcee skills rival those of any comedian or other professional host.

He is quick on his feet, funny, flexible, always prepared, and skilled at keeping the meeting on track and on schedule.

As an in-demand expert on workplace and marketplace trends, Cam offers special rate packages that combine his emcee work and a keynote.