Gerry O'Brion
Become the #1 choice in a crowded market, even with little to no marketing budget
Price range
- $18,000 - $20,000
Expert
- Branding
- Business
- Business Growth
- Change
- Entrepreneurism
- Generational Issues
- Marketing/Merchandising
- Sales
Experience
- Franchise
- Marketing
- Retail
Career
- 14 Years
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About
Gerry O’Brion has helped thousands of businesses become the #1 choice in crowded industries. He is the Founder of What Big Brands Know® and the creator of The Power of BECAUSE framework of influence which shows companies how to stand out in the sea of sameness. Gerry teaches a powerful process to influence customers to buy from you vs. all their other options. His strategies work in any business regardless of whether they are B to B, B to C, have a large budget or small. Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin. He has an MBA from the University of Michigan and a BBA from the University of Wisconsin.
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Video Clips
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Topics
BECOMING THE NUMBER ONE CHOICE IN A CROWDED MARKET
They Buy Your BECAUSE
Learn a framework in innovation and influence that will show you how to become the #1 choice in crowded industries. Create disruptive strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages making you the clear choice.
Your customers may be interested in your why and engaged by your story, but they BUY YOUR BECAUSE. Gerry’s Power of BECAUSE framework has been used by manufacturers, distributors, dealers and businesses of all kinds to clarify their message, drive referrals and close sales.
The presentation is a fun, thought-provoking dialogue that reveals the four critical questions you should be asking to stand out in the sea of sameness. It is packed with strategies and case studies from multiple industries that can be implemented immediately.
Gerry O’Brion has worked on several billion-dollar brands and distilled that experience into a framework that will challenge your thinking about why customers buy, and how they make referrals.
What You’ll Get:
o The power of your BECAUSE.
o Four steps to becoming the #1 choice.
o Strategies for navigating disruptive change.
o Creating passionate, vocal fans.
o How to be different when you seem the same.
o Driving more referrals.
Who is this for?:
This is ideal for CEOs, business owners, franchisees and sales teams who want to generate more referrals, close more sales, and become the #1 choice in crowded, competitive, commoditized markets.
FUTURE PROOF YOUR BUSINESS DURING DISRUPTION
What to do now and next
Now is the time to refocus on what matters
Your 2020 playbook got thrown out the window. The companies who take this time to refocus on what matters will be the ones who thrive as the economy comes back online. The choices you make now related to people, culture, sales activities and branding will make or break what comes next. So, what to do now and next?
There are some things you should be doing now, and some things you should NOT be doing. And when we emerge from this disruption you can be prepared to hit the ground running. Now is the time to plan and prepare your people for your future success.
Learn a framework in innovation and influence that will show you how to become the #1 choice in when we come back online. Create disruptive strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages making you the clear choice.
Your customers may be interested in your why or your story, but they BUY YOUR BECAUSE. Gerry’s Power of BECAUSE framework has been used by manufacturers, distributors, dealers and businesses of all kinds to clarify their message, drive referrals and close sales.
Gerry O’Brion has worked on several billion-dollar brands and distilled that experience into a framework that shows you how to influence your most important customers to buy.
What You’ll Get:
o What to do now and next.
o The power of your BECAUSE.
o Four steps to becoming the #1 choice.
o Strategies for navigating disruptive change.
o How to be different when you seem the same.
o Driving more referrals.
Who is this for?:
This is ideal for CEOs, business owners, franchisees and sales teams who want to generate more referrals, close more sales, and become the #1 choice in crowded, competitive, commoditized markets.
MOTIVATING AND MARKETING ACROSS GENERATIONS
Simple strategies for hiring, motivating, and marketing across generations
Who are these Millennials and what do they want? How do I attract them without alienating my older customers? Learn the similarities and differences between the generations, and strategies that you can use to stay relevant across age groups.
Success takes a different approach today than it did five, 10 or 20 years ago. Businesses with longevity have honed the ability to navigate change. Learn strategies to navigate the next generation of employees and customers.
This presentation answers three critical questions about the generations – who they are, what they want, and what you can do about it. You’ll learn ideas you can implement now to attract cross-generational guests and turn them into vocal advocates, and strategies for hiring and motivating Millennials.
Great brands are not built by chance – it’s a formula. Gerry O’Brion spent years learning why some businesses thrive, while others fail. Gerry was an executive for billion-dollar restaurant brands like Procter & Gamble, Coors Light, Quiznos and Red Robin.
What You’ll Get:
• The three critical questions you must answer to be relevant across generations.
• Innovative ideas you can implement now.
• Strategies for hiring and motivating Millennials.
• How to build bridges between the generations.
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Testimonials
5 people have recommended this speaker
“We had a short timeframe to find choices of speakers that were specific to the meeting themes we established. You did a nice job giving us a number of leads and ending up giving us a speaker that was of high quality. Gerry did a really nice job. We debriefed as a leadership team and we would rate him very high.”
“Great! Honest! Relevant! Spot on!”
“Clean, clear, enlightening. The best presentation I've seen.”
“Gerry did a phenomenal job for us this year. He was engaging and intriguing. He really brought our audience to their feet, and connected with them well.”
“Just when I thought I had nothing to learn, he showed some great ways to look at positioning and branding with a twist, that enabled me to take a fresh look at my company. It was extremely valuable and enjoyable.”