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About
A Small Man in a Big Man’s Game
To appreciate the Hero’s Journey that is JJ Birden’s life, you must first know a few important facts:
Less than 6% of high school seniors go on to play college football
Of the 150,000 draft-eligible college football players, only 253 (less than 1%) are selected in the NFL draft
The average NFL career is less than 2 years
The average NFL player is 6’2, 245 lbs.
The odds of making it to the NFL are staggering. The odds of staying in the NFL are even more amazing. The odds of doing both are the most astronomical of all when you’re undersized and play one of the sport’s most physical positions. Good thing JJ Birden never cared about the odds of success.
Despite being the #1 high school wide receiver in Oregon, JJ didn’t receive a single D1 scholarship offer. He was fast enough for sure, but at 5’9 and 133 lbs., JJ was just too small to play with the big boys. At least that’s what the naysayers thought; JJ knew he was good enough, and he set his mind to achieving the impossible. All he needed was an opportunity, no matter how small, even if it meant making his own.
After receiving a scholarship to the University of Oregon for track & field, JJ earned a walk-on spot with the football team his sophomore year. He was at the bottom of the depth chart and nowhere near seeing actual playing time on the field, but his coaches and teammates didn’t know how hard he was willing to work. It didn’t take long for them to find out: JJ became a starter the next season, his junior year.
But like all long-shot stories and underdog tales, JJ’s trials were just beginning. The remainder of his college career was plagued with injuries and unimpressive stats. Still, JJ’s speed and toughness were enough to earn him an invite to the NFL Combine, a yearly gathering of the top 300 college prospects in the nation. Unsurprising to his teammates, coaches, and fans, JJ dominated the Combine. His performance earned him the 216th pick in the 8th round of the 1988 NFL Draft. That’s when the going got really tough.
A series of injuries and failed physicals culminated in one of the darkest moments in JJ’s early career, and one of the hardest weeks imaginable for anyone: JJ was rejected by 4 NFL teams in 5 days. He could have walked away from the game and given up hope in spite of what seemed like insurmountable odds, but JJ didn’t even flinch. Instead, he did what he’s always done when faced with adversity—he found a way to win.
JJ would go on to play 9 seasons in the NFL (remember, the average career is less than a quarter of that) despite never being the biggest, strongest or most physical guy on the field. What kept JJ on the field for almost a decade wasn’t just how he played the game but rather how he approached every day like it was game day. JJ was willing to put in the work and do whatever it took to improve.
Now a motivational speaker and performance coach, JJ shares lessons from his life that help audiences of all ages, backgrounds, and professions realize the most important thing about success—it is never given, but always earned. JJ’s inspiring keynote presentations outline the principles and strategies that helped an undersized wide receiver overcome spectacular odds; the same principles and strategies that can help anyone perform at the highest levels in all walks of life.
JJ is a best-selling author, entrepreneur, motivational speaker, husband and father. He has been married to his college sweetheart, Raina, for 30+ years and has 8 children (3 biological and 5 adopted nieces and nephews). He and his family reside in the Phoenix area.
JJ Birden is an engaging communicator, passionate presenter, and a leading authority on helping individuals seize their opportunities in life.
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Video Clips
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Topics
From the Field to the Boardroom: Building a Winning Team
UNLOCKING YOUR TEAM’S POTENTIAL
Many organizations struggle with teamwork, causing role confusion and difficulty balancing individual and collective success. This leads to demotivation and disconnection from the bigger picture. Without a clear team strategy and commitment, organizations face communication breakdowns, trust issues, conflicting work styles, and lack of collaboration, leading to overall failure. Effective teamwork is crucial for success and progress.
In this keynote, JJ Birden leverages his contrasting NFL experiences to provide actionable insights and delivers powerful lessons on building successful teams. He compares the 1993 Kansas City Chiefs, who nearly reached the Super Bowl, with the 1989 Dallas Cowboys, who struggled through a 1-15 season. Through these experiences, he illustrates essential strategies for creating winning teams in any environment.
JJ aims to empower organizations to achieve their goals and cultivate a high-performance culture by translating the principles that made his teams great. This keynote inspires leaders and teams to embrace change, foster growth, and create environments where everyone can thrive.
Key Takeaways:
Growth: Audiences will learn strategies for personal and professional development through change, mentorship, and effective leadership. They will gain insights on how mentorship can transform team dynamics, inspired by NFL legend Joe Montana’s experiences.
Retention: Attendees will understand how to create a winning culture that ensures long-term success. They will discover the importance of commitment and loyalty in fostering team cohesion and sustained performance, drawing parallels between professional sports and the corporate world.
Teamwork: Participants will know how to employ methods to foster a supportive team environment where dynamics are optimized for success. They will learn the significance of sharing and celebrating team achievements to ensure everyone feels valued and motivated.
Winning As An Underdog
Being an underdog gives you a STEALTH opportunity to win!
In today’s fiercely competitive landscape, organizations often find themselves at a perceived disadvantage when pitted against industry giants with larger market shares, extensive budgets, and formidable resources. However, this perceived weakness can be transformed into a strategic advantage with the right guidance. Rather than limiting their growth potential, these organizations can harness their unique strengths to foster alignment, momentum, and ultimately, sustainable growth.
Drawing inspiration from his own journey as an underdog, JJ Birden, a former NFL player and successful business professional, shares invaluable insights in his compelling keynote, “Winning As An Underdog.” Despite facing odds stacked against him—where the average NFL player towered over him by 43%—JJ mastered the “underdog mentality,” leveraging his perceived shortcomings to fuel his success both on and off the field. Through over a decade of experience in the medical and fitness equipment industries, JJ continued to embody this mentality, defying expectations and achieving remarkable success.
In his captivating keynote, Winning As An Underdog, JJ empowers attendees to embrace their underdog status and capitalize on every opportunity. With a blend of undeniable truths, actionable strategies, and inspiring anecdotes, JJ guides participants through a collaborative experience, showcasing how underdogs can not only thrive but also revolutionize established business norms. Join JJ Birden as he reveals how underdogs are the true catalysts for innovation and change in the business world.
Key Takeaways:
Recognizing the strategic benefits of embracing underdog status.
Knowing how to cultivate a mindset that thrives on challenges and adversity.
Implementing JJ’s proven framework for narrowing the underdog disadvantage.
Maintaining unwavering determination and resilience on the journey from underdog to industry leader.
Seize Your Opportunities
Success is not going to be given to you–you have to go get it!
Businesses have always aimed to get more out of their people, but it is becoming increasingly hard to provide resources, instruction, and encouragement that actually motivate employees to show up and give their best. To truly succeed in today’s extremely competitive business world, organizations need employees who are genuinely motivated to give their best, improve each day, and do whatever it takes to win. Unfortunately, not everyone has this capacity; JJ Birden does, and he can help anyone develop it, too.
Seize Your Opportunities focuses on the individual and what one must do for success as part of a larger group—no matter the odds, and no matter how much hard work it requires.
As a former NFL wide receiver, JJ knows what it takes to reach the highest level of performance and have the capacity to maintain it. Many of the success principles he learned as a professional athlete have helped him thrive in the business world as an entrepreneur and professional speaker. In this presentation, JJ shares his winning principles and strategies and teaches audiences how to maximize and seize the opportunities in their lives.
Success is not going to be given to you. You have to achieve success; and once you have it, you can’t stay at that same level. You have to continue to work to fight mediocrity and complacency. JJ will show you how.
Key Takeaways:
- Cultivating a winning mindset and unwavering determination
- Discovering, clarifying, and standing by your Why
- The role of discipline and self-drive in achieving success
- Overcoming challenges to reach your breakthrough
- The dangers of complacency in halting progress
- Sustaining momentum through ongoing personal growth
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