Tom Morrison
The #1 fear of most C-suite executives is the "UBERIZATION" of their business model. No industry is exempt from the "uberization" impact.
Price range
- $10,000
Expert
- Adversity
- AI
- Change
- Disruption
- Future
- Innovation
- Profitability
- Technology
- Trends
Experience
- Associations
- Automotive
- Corporate
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About
T om Morrison is a 1990 graduate of Florida State University with a B.S. in Finance and currently serves as CEO of the Metal Treating Institute and President of Tom Morrison & Associates . Tom has over 2 0 years of experience in business and association management having served as CEO of three different organizations . Through Tom’s leadership , his current association’s net worth has grown over 2,600 % since 2006 . Tom attributes th is growth to embracing change, focusing on marketplace disruption, and driving maximum value to the customer experience . Tom is a nationally sought-after professional speaker having spoken at over 100 top conferences in the last 6 years. His focus is on the topics of market disruption , maximizing customer value & engagement, and personal development. Tom is a certified life coach and has authored two personal development book s. The first in 2015 called How to Get People to Scream Your Name and Beg For More and the second in 2018 call ed The Dash… Making Sure Your Obituary Won’t Suck. Tom is active in the local and national level in his industry trade associations and i n 2012 was named the Florida Association Executive of the Year. Tom’s passion is i nspiring people, associations, and companies to maximize their success and seize the o pportunit y by embracing the fast-paced change he call s Future 4.0. -
Video Clips
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Topics
Managing Board Roles and Responsibilities in an Uncertain Future
What are the roles of volunteer boards? How should leaders prepare their boards to help them better manage the association? Tom custom builds this 1-3 workshop based on the individual needs of each association.
THE ASSOCIATION STRONG STRATEGY DAY
(FULL DAY PLANNING SESSION)
n today’s world of associations, members support your mission…. they BUY YOUR VALUE. The problem is over 65% of members cancel membership due to “lack of engagement.” Lack of engagement is directly connected to lack of VALUE. Tom’s Association Strong Strategy Day hits at the core of maximizing your value proposition to strengthen your association’s overall strategy to maximize member engagement. Why… because member engagement solves everything!
This 4 – 6 hour workshop is perfect for any board of directors, strategic planning task force or staff who are responsible for growing an association’s membership, non-dues revenue, and member value. Everyone from CEO to staff will get a ton out of this session. During the first portion of the workshop, Tom Morrison teaches you the 10-keys to growing member value and engagement including:
· The keys to recruiting members
· The keys to engaging them in your programs
· How to choose and build non-dues revenue programs
· How to enhance innovation in your Board and then take action
· The key metrics you need to be following to make change effective and timely
· How to reach the younger generation
· How we are on the edge of the largest and longest economic boom in our history
During the second half of your workshop, Tom facilitates an engaging set of 6-breakouts, where participants will interact to create new ideas, and form action steps to go back and make change in their organizations starting the very next week. At the conclusion of this program, your association will have a member value visual with a full plan of creative solutions and actions steps to make positive change in their association to maximize member value and engagement over the next 24 months.
AI… BE A FRIEND OR BE AFRAID
Artificial intelligence is the tsunami of change coming to every industry. Too many are caught up in what AI will look like in 10 years instead of focusing on what AI can do for them today. AI is the solution to the labor shortage every company is facing today. With the labor shortage being the number one obstacle to growth, it is critical that organizations embrace AI and develop a blend of AI and human engagement. Just imagine being able to quadruple an employee’s output without adding more hours to their job. AI does this. In this powerful and energizing session, Tom Morrison will share:
- What AI is?
– What AI is not?
– The 3 elements an organization needs to make change in an AI-driven world– The trends behind the labor shortage– How AI will play an active role in the labor shortage issue– The keys to blending AI into your organization now– The 6 elements every business has to have to compete in the futureEXTREME MARKET DISRUPTION… EMBRACE IT OR DISAPPEAR
With disruption driving change at light speed, two things are certain with “change”: you no longer have the luxury of time and it is unforgiving. In a study by IBM, over 5,000 C-Suite executives stated that their #1 fear for the future was the “Uberization” of their industry or business model. Forbes reports that market disruption will drive 40% of Fortune 500 companies into bankruptcy in the next 10 years. Any industry ignoring the wave of change headed our way will risk becoming irrelevant and eliminated. In this very insightful and energetic session, Tom will unpack the 3 forces causing disruption and outline the key elements every company must have to drive innovation, value and culture to win the future and compete in an age of constant disruption. This is a must see keynote.
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Testimonials
2 people have recommended this speaker
“Tom was our featured speaker for a recent session. His presentation was outstanding! He was engaging, provided lots of takeaways and left our attendees wanting more. We've already book him for our Summer Conference. Best of all, Tom is so easy to work with and full of great ideas.”
“It was a pleasure meeting you and listening to your amazing, energetic presentation in Colorado Springs! I’m retiring after 22 years with the Society and I can honestly say that your presentation was one of the best we have ever had and I have listened to eons of presentations!!”